Institute of International Education
U.S. Higher Education Fairs in Asia

2006 Spring Fair in Hong Kong
(March 4, 2006)

Asian countries send the largest number of foreign students to American colleges and universities. To help your school establish and maintain a presence in this region, the Institute of International Education organizes regular education fairs that provide information to countless Asian student about the wide U.S. education opportunities available, including boarding schools, associate degrees/transfer programs, English language courses, bachelor's degrees, master's and doctoral degrees. IIE would like to invite you to participate in the Spring 2006 U.S. Higher Education Fairs in Hong Kong.

- Fair Objectives
- Participation Guidelines
- Fair Dates, Venues and Fees
- Fair Registration and Payment
- Fair Publicity
- Country Briefing
- Shipment of Materials
- Event Schedule

Fair Objectives

IIE has organized Higher Education Fairs in Asia since 1982, and our established track record and expertise offer you an cost-effective and convenient way to maximize your school's exposure in Asia. In 2005, IIE and its local partners organized 12 fairs in six countries. Schools are welcome to join all fairs or select the fairs that best fit their travel schedule and/or recruitment strategy. Between fairs, schools are free to work with alumni or local institutions.
U.S. Higher Education Fairs are designed to benefit both Asian students and U.S. university and college representatives by:

- Giving students, parents, and sponsors a chance at no cost to learn about opportunities for higher education in the United States from official, reliable, and legitimate sources of information;
- Informing students and parents about the availability of continuing free educational advising services at U.S. Department of State-sponsored educational advising offices;
- Giving students, parents, and sponsors an opportunity to meet face-to-face with official representatives of regionally accredited U.S. colleges and universities;
- Providing U.S. university and college representatives with a well-managed event at reasonable cost at which they can meet serious prospective students interested in American higher education; and
- Providing U.S. university and college representatives with a well-organized in-country orientation program to inform them about current factors influencing the flow of students to the United States.

Participation Guidelines

1.  Only regionally accredited two-year, four-year, and graduate U.S. institutions may be represented at the IIE Fairs. English language and distance learning programs may only participate if representatives are prepared to provide information and answer questions about degree programs on the campus of the regionally accredited universities and colleges of which they are a part. 2.  Institutions may be represented by personnel (faculty, staff, or alumni) sent from the United States, by a faculty member temporarily residing in Asia on a research or teaching assignment, or by bona-fide local alumni with authorization from the university. Official U.S.-based representatives are best equipped to speak about the whole institution and current admissions policies, and carry legitimacy in speaking with students, parents, and sponsors. Alumni, on the other hand, have the advantage of speaking the local language, which facilitates communication. Alumni are also some of the best "salespeople" because they convey an enthusiasm and affection for their U.S. experience that U.S. representatives may lack. Using alumni to represent your institution also saves on travel expenses. IIE believes the best strategy is to have both U.S.-based and alumni representatives at your table, if possible. However, no more than two representatives may man a table at any one time during the Fairs. 3.  As IIE promotes direct school-to-student communication, no third party recruiters may participate. 4. All representatives at IIE Fairs must agree to abide by the ethics and standards set out by NAFSA (including the Code of Ethics and the Principles of Good Practice for the Recruitment and Admissions of International Students) and NACAC (i.e. the Statement of Principles of Good Practice).

 

Fair Dates, Venues and Fees

Date City Venue
Price (US$)
IIE Member
Non-IIE Member
Literatre Only
March 4, 2006 (Sat)
Hong Kong
$1,000
$1,050
$300

 

Fair Registration and Payment
How to Register OnlineThe online registration form asks for information about your intended fair participation as well as information about your institution for publication in Study America, the fair guide, which is distributed to students attending each fair. For your convenience, we recommend you view the entire form before starting to complete it so you know what information is required. You will not be able to submit the form without all the required information. Registration Deadline: February 1, 2006
Payment Deadline: February 15, 2006Method of PaymentCheck or bank draft:
Please make the check or bank draft payable to Institute of International Education, and send it to: U.S. Higher Education Fair 2004, Institute of International Education, Room 601, General Commercial Building, 156-164 Des Voeux Road Central, Hong Kong.Wire Transfer: If you wish to wire the payment directly to IIE, please fax the wire transfer confirmation to IIE/Hong Kong at (852) 2603-5765 after it has been processed. Refer to the following for IIE bank account information:Swift Code: CHAS US 33
ABA#: 021000021
CHASE MANHATTAN BANK
New York, New York
Account Name: Institute of International Education
Account Number: 134677846 Cancellation Policy 60 days + before fair starts: 70% refund
30-59 days before fair starts: 50% refund
0-29 days before fair starts: No refund If payment has not been made at the time of cancellation, IIE will bill institutions based on this refund policy.

 

Fair Publicity

Before the fair, IIE will publicize the event through various media, including but not limited to:

- Advertisements in local media Press releases to newspapers and education websites Posters and flyers to key officials, government offices, local and international high schools, local universities, and language schools
- Outreach events, IIE's educationUSA advising center, IIE's website and online discussion forum

Country Briefing

On the day of the fair, there will be a Country Orientation Program to provide the university and college representatives with a concise briefing on the current political and economic situation in the country, an update on developments in the local education system, trends on the flow of students to the United States, information on sponsored scholarship programs, and news about other host countries' efforts to attract students.


Shipment of Materials
If you would like to ship materials in advance, please send them directly to IIE's Hong Kong office. We encourage participants to use registered or express courier in order to avoid delays or misplacement of your materials. IIE cannot take responsibility for goods lost or delayed in transit. Please send fair materials to:Institute of International Education
Room 601, General Commercial Building
156-164 Des Voeux Road Central, Hong Kong
Tel: (852) 2603 5771
Fax: (852) 2603 5765
E-mail: info@iiehongkong.org
Attention: Katherine Fung-Surya, Director Please write HOLD FOR SPRING FAIR and your college's name in LARGE BOLD letters on the box.

 

Event Schedule
11:30 am Registration
12:00 nn Country Briefing and Lunch
 1:15 pm Setup
 2:00 pm Fair Opens to Public
 5:00 pm Fair Ends