Study America Promotion Series:

MBA & Business Studies
May 14 - June 22, 2012

The Study America Series is a cost-effective event to help you reach both schools and families in Hong Kong, Macau and southern China, as well as raise awareness of your institution’s brand and programs. 

Highlights of the MBA & Business Studies Event:

  • Direct reach to schools in Hong Kong, Macau and southern China
  • Extensive promotion to students, parents and the general public in Hong Kong

Upcoming Events:

Date Event

May 14 - June 22, 2012

MBA & Business Studies

July 3 - August 10, 2012

Year-round Admissions & Community Colleges

Past Events:

Date Event
February 15 - March 30, 2012

Summer and English Programs

IIE invites accredited colleges and universities to join our Study America Promotion Series: MBA & Business Studies in Hong Kong from May 14 to June 22, 2012 (6 weeks).

How will your institutions and programs be promoted?

  • Direct reach to schools in Hong Kong, Macau and southern China: IIE/HK will E-mail the MBA & Business Studies event pamphlet that includes your institution’s profile and programs listing, to school counselors and teachers at over 700 schools in Hong Kong, Macau and Southern China, including targeted top local and international schools.
  • Outreach to students and parents: Targeted emails, including your institution’s program listing and URL to thousands of students and parents in Hong Kong, Macau and southern China who have attended past IIE events and are actively seeking to study abroad.
  • Media coverage: Press releases to be sent to local Chinese and English media, including your institution’s profile and programs listing
  • Online Presence: Inclusion of your school’s logo, profile and programs on IIE/HK’s official website and Facebook page.
  • Promotion at IIE’s Central center: Display of your program materials at IIE’s centrally-located center, open to the public .
  • Optional Extras (additional cost, please refer to the fees table below):
    • Themed talks by individual schools:  If you travel to Hong Kong or elsewhere in Asia in spring 2012, you can supplement your recruitment plans by giving a presentation at IIE/HK, at a discounted rate (10% off), to Hong Kong students on your institution’s programs
    • Advertisements placement: IIE/HK will assist your institution in placing advertisements in local publications.

Fees

1. Brochure Display
Degree Programs Fee (USD)
First program
650
First additional program
450
Second additional program
300

We consider the following 3 degree programs as separate programs:

  • Undergraduate degree: Certificate, Diploma, Associate, Bachelor
  • Masters degree: MBA, Executive MBA
  • Research degree: Doctorate, PhD

Example 1:
If your institution wants to promote the Undergraduate  and Research Degree programs. That will be considered as first program + one first additional programs. The participation fee will be: $ 650 +$ 450 = 1100

Example 2:
If your institution wants to promote the Undergraduate, Masters and Research Degrees programs. That will be considered as first program + one first additional programs + 2nd additional program. The participation fee will be: $ 650 +$ 450 + $ 300 = 1400

Shipment of Materials

  • Participating institutions should arrange the shipment of 40 sets of materials directly to IIE/HK for display at IIE’s center.No representation is necessary.
  • Materials should be received by May 11, 2012 to the following address:

IIE Hong Kong
Rm 601 General Commercial Bldg
156-164 Des Voeux Road Central, Hong Kong
(MBA & Business Studies 2012)
2. Institution-specific seminar (1 hour)

$600/ seminar (10% discount off standard rate)

  • Includes 1 hour use of IIE’s center including seminar room set-up, and email promotion through IIE’s extensive contact database.
  • Institution needs to submit the promotional text (for email distribution) with a title (100 words) 4 weeks prior to the event. IIE/HK reserves the right to edit the text to meet our guidelines.
  • IIE can arrange for paid advertisements in local publications at cost plus a 15% administrative fee
  • Seating capacity is 15 people. IIE/HK is unable to guarantee number of attendees
3. Paid advertising in local media

At cost + 15% administration fee

  • IIE can arrange for paid advertisements in local publications at cost plus a 15% administrative fee
  • IIE will confirm the amount to be charged upon registration confirmation

How to Register
Please click to download the Registration Form and School Profile Template and return to info@iiehongkong.org by the registration deadline.

Deadlines

Registration Deadline May 7, 2012
Materials Receipt Deadline May 11, 2012
Payment Deadline May 7, 2012

*All dates are based on China Standard Time GMT+8

Payment Methods
IIE will invoice you per the means you chose at registration (mail, fax or e-mail). This invoice will indicate the total fee for your participation. Payment can be made by check, credit card, bank draft or wire transfer. All fees must be paid in full by May 7, 2012

1. Check or bank draft

Please make the check or bank draft payable to Institute of International Education, and send it to:
Attn: Brenda Chan
Institute of International Education
Rm 601 General Commercial Building
156-164 Des Voeux Road Central
Hong Kong
(MBA & Business Studies 2012)

2. Credit Card

Please fill in the credit card transaction request form and return to Brenda Chan at bchan@iiehongkong.org


If payment is only possible by wire transfer, please follow the following instruction:

3. Wire Transfer

Please fax the wire transfer confirmation to IIE/Hong Kong at (852) 2603-5765 after it has been processed. Refer to the following for IIE bank account information:
Account Name: Institute of International Education
Account Number: 134677846
Swift Code: CHAS US 33
Bank routing number ABA#: 021000021
JP Morgan Chase
270 Park Avenue New York, NY 10017
Reference: Study America Promotion Series 2012 <Your Institution Name>

IMPORTANT: If paying by wire transfer, please ensure that you allow for bank charges and other related fees, so that the total due amount is received by IIE. Charges vary from bank to bank; please check with your bank regarding wire transfer charges if you require more information.

Enquiry
Hilary Tsui
Institute of International Education
Room 601, General Commercial Building,
156-164 Des Voeux Road Central, Hong Kong
Tel:  852 2603 5771
Email : info@iiehongkong.org