IIE has organized Higher Education Fairs in Asia since 1982, and our established track record and expertise offer you an cost-effective and convenient way to maximize your school's exposure in Asia. Schools are welcome to join all fairs or select the fairs that best fit their travel schedule and/or recruitment strategy. Between fairs, schools are free to work with alumni or local institutions.

U.S. Higher Education Fairs are designed to benefit both Asian students and U.S. university and college representatives by:

• Giving students, parents, and sponsors a chance at no cost to learn about opportunities for higher education in the United States from official, reliable, and legitimate sources of information;
• Informing students and parents about the availability of continuing free educational advising services at U.S. Department of State-sponsored educational advising offices;
• Giving students, parents, and sponsors an opportunity to meet face-to-face with official representatives of regionally accredited U.S. colleges and universities;
• Providing U.S. university and college representatives with a well-managed event at reasonable cost at which they can meet serious prospective students interested in American higher education; and
• Providing U.S. university and college representatives with a comprehensive in-country orientation to inform them about current factors influencing the flow of students to the United States.

back to top

The fair organizers (“We”), reserve the right in our sole discretion to enforce the fair guidelines set out on the fair website in order to maintain the integrity and safety of our fairs. We reserve the discretion to refuse entry to the fair venue to any third-party recruiters or agents. Should we be alerted to any violation of our institution representation guidelines by the presence of such recruiters or agents during the course of the fair(s), we reserve the right to require that the recruiter/agent leave the venue immediately. No refund or reimbursement will be made to institutions for any inconvenience caused due to any violation of the fair guidelines. In of a dispute, the decision of the fair organizers is final.

1.  Only regionally accredited two-year, four-year, and graduate U.S. institutions may be represented at the IIE Fairs. English language and distance learning programs may only participate if representatives are prepared to provide information and answer questions about degree programs on the campus of the regionally accredited universities and colleges of which they are a part.

List of Regional Accrediting Bodies

• Middle States Association of Colleges and Schools
• New England Association of Schools and Colleges
• North Central Association of Colleges and Schools
• Northwest Commission on Colleges and Universities
• Southern Association of Colleges and Schools
• Western Association of Schools and Colleges

2.  Institutions may be represented by personnel (faculty, staff, or alumni) sent from the United States, by a faculty member temporarily residing in Asia on a research or teaching assignment, or by bona-fide local alumni with authorization from the university. Official U.S.-based representatives are best equipped to speak about the whole institution and current admissions policies, and carry legitimacy in speaking with students, parents, and sponsors. Alumni, on the other hand, have the advantage of speaking the local language, which facilitates communication. Alumni are also some of the best "salespeople" because they convey an enthusiasm and affection for their U.S. experience that U.S. representatives may lack. Using alumni to represent your institution also saves on travel expenses. IIE believes the best strategy is to have both U.S.-based and alumni representatives at your table, if possible. However, no more than two representatives may man a table at any one time during the Fairs.

3.  As IIE promotes direct school-to-student communication, no third party recruiters may participate.

4. All representatives at IIE Fairs must agree to abide by the ethics and standards set out by NAFSA (including the Code of Ethics and the Principles of Good Practice for the Recruitment and Admissions of International Students) and NACAC (i.e. the Statement of Principles of Good Practice).

back to top

back to top

Please click on the links below for more information about the fairs in specific cities.

back to top

How to Register Online

The online registration form asks for information about your intended fair participation as well as information about your institution for publication in Study America, the fair guide, which is distributed to students attending each fair. For your convenience, we recommend you view the entire form before starting to complete it so you know what information is required. You will not be able to submit the form without all the required information.

Priority Registration Deadline: August 14, 2006* (China Time GMT+8)
Registration Deadline: August 31, 2006
Payment Deadline: September 15, 2006

*Only institutions that register and return the Institutional Profile by the priority deadline will have their profile included in the fair guide.

Registration has closed for the 2006 fairs.

Method of Payment

Check or bank draft: Please make the check or bank draft payable to Institute of International Education, and send it to: U.S. Higher Education Fair 2006, Institute of International Education, Room 601, General Commercial Building, 156-164 Des Voeux Road Central, Hong Kong.

Wire Transfer: If you wish to wire the payment directly to IIE, please fax the wire transfer confirmation to IIE/Hong Kong at (852) 2603-5765 after it has been processed. Refer to the following for IIE bank account information:

Account Name: Institute of International Education
Account Number: 134677846
Swift Code: CHAS US 33
Bank routing number ABA#: 021000021
Chase Manhattan bank
New York, New York
Reference: IIE University Fairs 2006 registration fees - <Your Institution Name>

Cancellation Policy

60 days + before fair starts: 70% refund
30-59 days before fair starts: 50% refund
0-29 days before fair starts: No refund

If payment has not been made at the time of cancellation, IIE will bill institutions based on this refund policy.

back to top

The fair organizers will arrange a Country Orientation briefing to provide university and college representatives with a comprehensive briefing on revelant topics such as:

• the current political and economic situation in the country
• an update on developments in the local education system
• trends on the flow of students to the United States
• information on sponsored scholarship programs
• news about other host countries' efforts to attract students.

back to top

The channels of promoting the fairs to the public vary from city to city. Before the fair, IIE and its partners will publicize the event through various media, including but not limited to:

• Advertisements in local media
• Press releases to newspapers and education websites
• Posters and flyers to key officials, government offices, local and international high schools, local universities, and language schools
• Outreach events, EducationUSA advising centers, IIE's and/or organizer websites and online discussion forum

back to top

OCS will again be working with IIE this year as an official shipper of exhibitor materials.

Participating institutions who choose to ship with OCS will not need to make any international shipments. Instead, all boxes can be forwarded to our OCS trade fair hub in Boston.

From there, OCS will take care of the rest:

• Confirm box counts, notify customers
• Re-pack / re-tape boxes if necessary
• Label boxes with university name, destination, representative name
• Prepare export & customs documents & licensing where required
• Palletize boxes (boxes will be shipped on wrapped skids for greater protection and accountability)
• Transport - by air express - all material to proper destination
• Clear foreign customs for you; OCS takes responsibility as Importer of Record
• Defer customs duties/taxes (OCS pays those fees up front on your behalf)
• Store your materials in our overseas OCS stations prior to fair date
• Deliver to exhibition site on schedule

All you have to do is show up at the fair.

Complete shipping instructions will be emailed to all registered participants. You can always contact OCS at fairs@shipOCS.com or by calling toll-free in the U.S. 1-877-2222-OCS.

Note: for participants NOT using OCS

If you decide to use another carrier to ship directly overseas, your ship-to address will still be OCS in each destination country. IIE has appointed OCS in each Fair city to receive freight.

After you register for the fair, OCS will send you instructions on where to send boxes in each city, and what the receiving fees will be.

Please do NOT ship any materials to the offices of IIE or the fair organizers .

It will be the responsibility of your carrier to get your materials overseas to OCS. They will need to clear customs, settle duty / tax, and deliver to the OCS station in each destination country. Neither OCS nor IIE will be able to assist if your packages are delayed in customs or undeliverable due to improper labeling.

Complete shipping instructions will be emailed to all registered participants. You can always contact OCS at fairs@shipOCS.com or by calling toll-free in the U.S. 1-877-2222-OCS.

back to top

The organizers of the fairs in the different cities, in cooperation with corporate sponsors, publish a guide called Study America, which is distributed free of charge to all those who attend. It provides a brief overview of the admissions process at American universities and colleges, as well as basic information about the institutions participating in the fair, including majors offered, fees and expenses, and application requirements.

Advertising in the Study America is open to all regionally accredited two-year, four-year, and graduate institutions in the United States, whether or not they are participating in the fair(s).

For schools that do attend, advertising in the take-home guide reinforces your presence at the fair and maintains your visibility throughout the year. Those who do not participate in the fairs can use advertising to inform fairgoers about educational opportunities available on your campus.

Study American Readership
All fairgoers receives a free copy of the Study America fair guide. Last year, more than 10,000 students and parents attended IIE's fairs in Asia, which attract both prospective undergraduate and graduate students. Students seek information about nearly every field of study, but the most popular subjects are business and management, engineering, computer sciences, and the basic sciences. For more information on fair attendance, please click here.

Copies of Study America remaining after the fairs are distributed free of charge at IIE offices and other EducationUSA advising centers.

Advertising Rates

* The Study in the USA Guidebook 2007 (Japan edition) is published by the Japanese publisher Keibunsha in collaboration with the US Embassy in Japan, the Fulbright Office in Japan and the Institute of International Education. Click here for more information. Advertising fees include Japanese translation services. A 10% discount will be offered to the institutions participating in the IIE Japan Fairs on October 20-21, 2006. Click here for details.

Advertisement Sizes

Artwork Specifications

Advertising Order Form, Artwork, and Payment Submission Deadline

Advertising Order Form and Payment Deadline: August 18, 2006

Final Artwork Submission Deadline: August 25, 2006

DOWNLOAD ADVERTISEMENT ORDER FORM

back to top

The organizers of the fairs in the different cities, in cooperation with corporate sponsors, publish a guide called Study America, which is distributed free of charge to all those who attend. It provides a brief overview of the admissions process at American universities and colleges, as well as basic information about the institutions participating in the fair, including majors offered, fees and expenses, and application requirements. Only institutions that register and return the Institutional Profile by the priority deadline will have their profile included in the fair guide.

As well as profiles of the institutions attending the fair, IIE/Hong Kong also includes student submissions such as journals, photo essays, editorial articles and other content relevant to US education.

We welcome all students submisssions on a wide range of topics. High-resolution photos from universities would also be welcomed (credit would be given in the acknowledgement section).

There is no payment for inclusion of articles from students or universities, but the final decision over what content is included will be at the sole discretion of IIE/Hong Kong. Submission of editorial content in either text or photo forms to IIE/Hong Kong constitutes an acknowledgement that IIE/Hong Kong may use the work in its Study America fair guide without any monetary compensation to the author or representing institution. However, authors whose work is published will be credited for their contribution in the fair guide.

For more information, please view this announcement.

Samples of past student contributions

Making the most of your college experience, by Candace Cheong [Download print version in PDF format]
The Liberal Arts Experience, by Janice Chan [Download print version in PDF format]
The Road to Medical School, by Marion-Anna Protano [Download print version in PDF format]

back to top

Regional Sponsors:

HK & China Fair Sponsors:

Fair Shipment Sponsors: