Institute of International Education
2007 U.S. Higher Education Fairs in Asia

October 2-21, 2007

Asian countries send the largest number of foreign students to American colleges and universities. To help your school establish and maintain a presence in this region, the Institute of International Education organizes regular education fairs that provide information to countless Asian student about the wide U.S. education opportunities available, including boarding schools, associate degrees/transfer programs, English language courses, bachelor's degrees, master's and doctoral degrees.

IIE would like to invite you to participate in the Fall 2007 fairs in Asia.

- Fair Objectives
- Participation Guidelines (please read before registering)
- 2006 Open Doors Country Fact Sheets - International Students in the U.S.
- 2006 Fair Attendance
- 2007 Fair Dates, Sites and Fees
- Fair Registration, Payment and Cancellation Policy
- Country Briefing
- Fair Publicity
- Shipment of Materials
- Advertising in the Study America Fair Guide
- Free Editorial Inclusion in the Study America Fair Guide
- Link to Our Sponsors
- Go to IIE Fairs Main Page

Advertising in the Study America Fair Guide


fair guideDOWNLOAD ADVERTISEMENT ORDER FORM

The organizers of the fairs in the different cities, in cooperation with corporate sponsors, publish a guide called Study America, which is distributed free of charge to all those who attend. It provides a brief overview of the admissions process at American universities and colleges, as well as basic information about the institutions participating in the fair, including majors offered, fees and expenses, and application requirements.

Advertising in the Study America is open to all regionally accredited two-year, four-year, and graduate institutions in the United States, whether or not they are participating in the fair(s).

For schools that do attend, advertising in the take-home guide reinforces your presence at the fair and maintains your visibility throughout the year. Those who do not participate in the fairs can use advertising to inform fairgoers about educational opportunities available on your campus.

Study American Readership
All fairgoers receives a free copy of the Study America fair guide. Last year, more than 10,000 students and parents attended IIE's fairs in Asia, which attract both prospective undergraduate and graduate students. Students seek information about nearly every field of study, but the most popular subjects are business and management, engineering, computer sciences, and the basic sciences. For more information on fair attendance.

Copies of Study America remaining after the fairs are distributed free of charge at IIE offices and other EducationUSA advising centers.

Advertising Rates

Fair Guide Version
Half Page
Full Page
New Delhi
$300 (Mono)
$400 (Mono)
Mumbai 
$300 (Mono)
$400 (Mono)
Bangkok
$350 (Mono)
$500 (Mono)
Jakarta
$300 (Mono)
$400 (Mono)
Hong Kong, Shanghai & Beijing
$450 (Mono)
$600 (Mono)
Ho Chi Minh City & Hanoi 
$400 (Mono)
$550 (Mono)
Nagoya & Tokyo*
[The Study in the USA Guidebook 2008 (Japan edition)]
$870 (Mono)
$1,304  (Full Page Mono)
$2,174 (Full Page Color)
$2,609 (2 Page Spread Mono)
$3,913 (2 Page Spread Color)

* Study America 2008 (Japan edition) will be published by the Japanese publisher Keibunsha in collaboration with the US Embassy in Japan, the Fulbright Office in Japan and the Institute of International Education. At least 25,000 copies will be delivered to 350 high schools and 150 junior colleges, 200 universities and 60 municipal government offices. Click here for more information. Advertising fees include Japanese translation services.

For all versions EXCEPT the Japan version: For Japan version:

Artwork must be submitted in CD-Rom or via e-mail.

Data format must be in one of the following:

  • Adobe PageMaker 6.5C
  • Adobe PhotoShop 6.0 or higher (300 dpi)
  • Adobe Illustrator 9
  • EPS

Artwork must be submitted via CD-ROM or e-mail.

Data format must be in one of the following:

  • Macintosh Illustrator (version 8.0 or 10.0)
  • EPS
  • PDF

Advertisement Sizes

For all versions EXCEPT the Japan version:
For Japan version:
Half Page Mono
[Size/W150mm x D110mm]
Full Page Mono
[Size/W181mm x D257mm]
Half Page Mono
[Size/W150mm xD110mm]
Full Page Mono
[Size/W150mm x D220mm]
Full Page Color
[Size/W181mm x D257mm]
2 Page Spread Mono
[Size/W330mm x D220mm]
2 Page Spread Color
[Size/W362mm x D257mm]


Artwork Specifications

For all versions EXCEPT the Japan version:
For Japan version:
Artwork must be submitted in CD-Rom or via e-mail. Data format must be in one of the following:

-
Adobe PageMaker 6.5C
-
Adobe PhotoShop 6.0 or higher (300 dpi)
-
Adobe Illustrator 9
- EPS
Artwork must be submitted via CD-ROM or e-mail. Data format must be in one of the following:
- Macintosh Illustrator (version 8.0 or 10.0)
- EPS
- PDF

Advertising Order Form, Artwork, and Payment Submission Deadline

Advertising Order Form and Payment Deadline: July 31, 2007

Final Artwork Submission Deadline: July 31, 2007

DOWNLOAD ADVERTISEMENT ORDER FORM

 
Free Editorial Inclusion in the Fair Guide


fair guideFree School Profile Inclusion

The organizers of the fairs in the different cities, in cooperation with corporate sponsors, publish a guide called Study America, which is distributed free of charge to all those who attend. It provides a brief overview of the admissions process at American universities and colleges, as well as basic information about the institutions participating in the fair, including majors offered, fees and expenses, and application requirements. Only institutions that register and return the Institutional Profile by the priority deadline will have their profile included in the fair guide.

 

 

Free Editorial Article Inclusion

As well as profiles of the institutions attending the fair, IIE/Hong Kong also includes university and student submissions such as journals, photo essays, editorial articles and other content relevant to US education.

We welcome all submissions on a wide range of topics. High-resolution photos from universities would also be welcomed (credit would be given in the acknowledgement section).

As IIE is a non-profit organization, there is no payment for submitting articles, but contributors will receive a copy of the fair guide and will be credited for their contribution in the fair guide. Submission of editorial content in either text or photo forms to IIE/Hong Kong constitutes an acknowledgement that IIE/Hong Kong may use the work in its Study America fair guide without any monetary compensation to the author or representing institution. IIE reserves the right to edit the submissions for space/clarity as necessary and to decide which articles will be included. Submissions not chosen for inclusion in the guidebook for the spring fairs may be considered for inclusion in the next edition of the fair guidebook.

The Institute of International Education would like to invite current and recently graduated U.S. university and college students to submit articles for publication in its fair guidebook for the Higher Education fairs, to be held in 2007 in Asia. As well as being distributed to fairgoers, the fairguide will be distributed to local schools and at IIE's advising center in Hong Kong and other countries.

If you are interested in being interviewed/profiled or writing an article as detailed below, please send your submisstion to IIE/HK at info@iiehongkong.org with a short description of yourself, including the following:

Name:
College:
Year of graduation:
Degree & Field of study:
What you would like to write about:

Requirements

- About 500-600 words (roughly 1 page in single-spaced, 12 point font) in Word or Text format
- In either English or Chinese
- If possible, good quality (high resolution, 300dpi) photo(s) in JPEG format to convey the feel of your article. (e.g. for an article on part-time jobs, a photo of you at your workplace or with co-workers would be great.)


Suggested Topics

- Orientation Week (e.g. Diary style)
- Applying to University (Undergraduate Programs ?choosing schools, preparing for SAT, early/regular decision, your own experiences)
- Applying to Grad School (Choosing schools, preparing for GRE, etc.)
- A Week in the Life of An Undergraduate Student (e.g. Diary style)
- Life after College / Career information from recently graduated students (e.g. Q&A / Interview style)
- Working on-campus, part-time jobs
- How to find Summer Internships
- How to find Research Opportunities
- Study / Exam tips
- Exchange Student experience
- Extracurricular Activities (Music, Sports, Student Associations, Fraternities/Sororities, Social Life, etc.)
- Life at a community college (Advice on transfer programs, housing, courses)
- Life at a liberal arts college (What? different about liberal arts colleges?)
- Housing options (On campus or off? Co-op? Home stay? Themed dorms [women-only, language houses, etc.]? What's the best way of finding housing? Some tips on living with roommates?)
- Student Profiles (Q&A): Questions about field of study, academic career/future plans, memorable experiences, etc.
- Diversity in the Student Body
- U.S. Culture
- Dealing with Culture Shock and Homesickness
- Other topics (Feel free to suggest other topics that you feel will be of interest to prospective students.)

Samples of past student contributions

Making the most of your college experience, by Candace Cheong [Download print version in PDF format]
The Liberal Arts Experience, by Janice Chan [Download print version in PDF format]
The Road to Medical School, by Marion-Anna Protano [Download print version in PDF format]

As well as profiles of the institutions attending the fair, IIE/Hong Kong also includes university and student submissions such as journals, photo essays, editorial articles and other content relevant to US education.

We welcome all submissions on a wide range of topics. High-resolution photos from universities would also be welcomed (credit would be given in the acknowledgement section).

As IIE is a non-profit organization, there is no payment for submitting articles, but contributors will receive a copy of the fair guide and will be credited for their contribution in the fair guide. Submission of editorial content in either text or photo forms to IIE/Hong Kong constitutes an acknowledgement that IIE/Hong Kong may use the work in its Study America fair guide without any monetary compensation to the author or representing institution. IIE reserves the right to edit the submissions for space/clarity as necessary and to decide which articles will be included. Submissions not chosen for inclusion in the guidebook for the spring fairs may be considered for inclusion in the next edition of the fair guidebook.

The Institute of International Education would like to invite current and recently graduated U.S. university and college students to submit articles for publication in its fair guidebook for the Higher Education fairs, to be held in 2007 in Asia. As well as being distributed to fairgoers, the fairguide will be distributed to local schools and at IIE's advising center in Hong Kong and other countries.

If you are interested in being interviewed/profiled or writing an article as detailed below, please send your submisstion to IIE/HK at info@iiehongkong.org with a short description of yourself, including the following:

Name:
College:
Year of graduation:
Degree & Field of study:
What you would like to write about:

Requirements

  • About 500-600 words (roughly 1 page in single-spaced, 12 point font) in Word or Text format
  • In either English or Chinese
  • If possible, good quality (high resolution, 300dpi) photo(s) in JPEG format to convey the feel of your article. (e.g. for an article on part-time jobs, a photo of you at your workplace or with co-workers would be great.)


Suggested Topics

  • Orientation Week (e.g. Diary style)
  • Applying to University (Undergraduate Programs ?choosing schools, preparing for SAT, early/regular decision, your own experiences)
  • Applying to Grad School (Choosing schools, preparing for GRE, etc.)
  • A Week in the Life of An Undergraduate Student (e.g. Diary style)
  • Life after College / Career information from recently graduated students (e.g. Q&A / Interview style)
  • Working on-campus, part-time jobs
  • How to find Summer Internships
  • How to find Research Opportunities
  • Study / Exam tips
  • Exchange Student experience
  • Extracurricular Activities (Music, Sports, Student Associations, Fraternities/Sororities, Social Life, etc.)
  • Life at a community college (Advice on transfer programs, housing, courses)
  • Life at a liberal arts college (What? different about liberal arts colleges?)
  • Housing options (On campus or off? Co-op? Home stay? Themed dorms [women-only, language houses, etc.]? What's the best way of finding housing? Some tips on living with roommates?)
  • Student Profiles (Q&A): Questions about field of study, academic career/future plans, memorable experiences, etc.
  • Diversity in the Student Body
  • U.S. Culture
  • Dealing with Culture Shock and Homesickness
  • Other topics (Feel free to suggest other topics that you feel will be of interest to prospective students.)

Samples of past student contributions

Making the most of your college experience, by Candace Cheong [Download print version in PDF format]
The Liberal Arts Experience, by Janice Chan [Download print version in PDF format]
The Road to Medical School, by Marion-Anna Protano [Download print version in PDF format]

Regional Sponsors:

 

Fair Shipment Sponsors: