Institute of International
Education
2008 U.S. Higher Education Fairs in
Asia
October 4-23, 2008
Asian countries send the largest number of foreign students
to American colleges and universities. To help your
school establish and maintain a presence in this
region, the Institute of International Education
organizes regular education fairs that provide information
to countless Asian student about the wide U.S. education
opportunities available, including boarding schools,
associate degrees/transfer programs, English language
courses, bachelor's degrees, master's and doctoral
degrees.
IIE would like to invite you to participate in the Fall 2008 fairs in Asia.
IIE has organized Higher Education Fairs in Asia
since 1982, and our established track record
and expertise offer you an cost-effective
and convenient way to maximize your school's
exposure in Asia. Schools are welcome to join
all fairs or select the fairs that best fit
their travel schedule and/or recruitment strategy.
Between fairs, schools are free to work with
alumni or local institutions.
U.S. Higher
Education Fairs are designed to benefit both
Asian students and U.S. university and college
representatives by:
-
Giving
students, parents, and sponsors a
chance at no cost to learn about opportunities
for higher education in the United
States from official, reliable, and
legitimate sources of information;
-
Informing
students and parents about the availability
of continuing free educational advising
services at U.S. Department of State-sponsored
educational advising offices;
-
Giving
students, parents, and sponsors an
opportunity to meet face-to-face with
official representatives of regionally
accredited U.S. colleges and universities;
-
Providing
U.S. university and college representatives
with a well-managed event at reasonable
cost at which they can meet serious
prospective students interested in
American higher education; and
-
Providing
U.S. university and college representatives
with a comprehensive in-country orientation
to inform them about current factors
influencing the flow of students to
the United States.
The fair organizers
(“We”), reserve the right in our sole discretion
to enforce the fair guidelines set out on
the fair website in order to maintain the
integrity and safety of our fairs. We reserve
the discretion to refuse entry to the fair
venue to any third-party recruiters or agents.
Should we be alerted to any violation of
our institution representation guidelines
by the presence of such recruiters or agents
during the course of the fair(s), we reserve
the right to require that the recruiter/agent
leave the venue immediately. No refund or
reimbursement will be made to institutions
for any inconvenience caused due to any
violation of the fair guidelines. In of
a dispute, the decision of the fair organizers
is final.
1.
Only regionally accredited
two-year, four-year, and graduate U.S. institutions
may be represented at the IIE Fairs. English
language and distance learning programs
may only participate if representatives
are prepared to provide information and
answer questions about degree programs on
the campus of the regionally accredited
universities and colleges of which they
are a part.
2.
Institutions may be represented by
personnel (faculty, staff, or alumni) sent
from the United States, by a faculty member
temporarily residing in Asia on a research
or teaching assignment, or by bona-fide
local alumni with authorization from the
university. Official U.S.-based
representatives are best equipped to speak
about the whole institution and current
admissions policies, and carry legitimacy
in speaking with students, parents, and
sponsors. Alumni, on the other hand, have
the advantage of speaking the local language,
which facilitates communication. Alumni
are also some of the best "salespeople"
because they convey an enthusiasm and affection
for their U.S. experience that U.S. representatives
may lack. Using alumni to represent your
institution also saves on travel expenses.
IIE believes the best strategy is to have
both U.S.-based and alumni representatives
at your table, if possible. No more than two representatives may man a table
at any one time during the Fairs.
3. As IIE
promotes direct school-to-student communication,
no third party recruiters may participate.
*Education
Forum
This event will be held the morning of
the fair. The forum provides a space for
US and Vietnamese educational representatives
to discuss the possibility of creating
joint degree and international cooperation/exchange
programs. The event will include short
speeches by US Consulate officials, as
well as the IIE Vietnam Director. IIE
will distribute a booklet in advance of
the event that includes profiles of each
school and contact information, so that
the representatives can easily follow
up with each other.
The
online registration form asks for information
about your intended fair participation as
well as information about your institution
for publication in Study America,
the fair guide, which is distributed to
students attending each fair. For your convenience,
we recommend you view the entire form before
starting to complete it so you know what
information is required. You will not be
able to submit the form without all the
required information.
Priority Registration Deadline: July 31,
2008* (China Time GMT+8)
Registration Deadline: August 15, 2008
Payment Deadline: August 31, 2008
*Only
institutions that register and return the
Institutional Profile by the priority deadline
will have their profile included in the
fair guide.
Method
of Payment
Check
or bank draft: Please make the
check or bank draft payable to Institute
of International Education, and send it
to: U.S. Higher Education Fairs 2008,
Institute of International Education,
Room 601, General Commercial Building,
156-164 Des Voeux Road Central, Hong Kong.
Wire
Transfer: If you wish to wire
the payment directly to IIE, please fax
the wire transfer confirmation to IIE/Hong
Kong at (852) 2603-5765 after it has been
processed. Refer to the following for
IIE bank account information:
Account Name: Institute
of International Education
Account Number: 134677846
Swift Code: CHAS US 33
Bank routing number ABA#: 021000021
Chase Manhattan Bank
New York, New York
Reference: U.S. Higher Education Fairs
2008 registration fee - <Your Institution
Name>
Cancellation
Policy
60 days + before fair
starts: 70% refund
30-59 days before fair starts: 50% refund
0-29 days before fair starts: No refund
If payment has not been
made at the time of cancellation, IIE
will bill institutions based on this refund
policy.
60
days + before fair starts: 70% refund
30-59 days before fair starts: 50% refund
0-29 days before fair starts: No refund
If
payment has not been made at the time
of cancellation, IIE will bill institutions
based on this refund policy.
The fair organizers will arrange a Country Orientation
briefing to provide university and college
representatives with a comprehensive briefing
on revelant topics such as:
the current political and
economic situation in the country
an update on developments
in the local education system
trends on the flow of students
to the United States
information on sponsored scholarship programs
news about other host countries'
efforts to attract students.
Fair Publicity
The
channels of promoting the fairs to the public
vary from city to city. Before the fair, IIE
and its partners will publicize the event
through various media, including but not limited
to:
Advertisements in local media
Press releases to newspapers and education
websites
Posters and flyers to key officials,
government offices, local and international
high schools, local universities, and
language schools
Outreach events, EducationUSA advising
centers, IIE's and/or organizer websites
and online discussion forum
Shipment
of Materials
OCS will be working
with IIE again in 2008 as an official shipper
of exhibitor materials.
Participating institutions shipping with
OCS will not need to make any international
shipments.
Instead, all boxes can be forwarded to our
OCS trade fair hub in Boston.
From here, OCS will take care of the rest,
including address labeling and export documentation.
OCS will pay all duties and taxes on your
behalf overseas. You will have no customs
clearance worries.
OCS performs all of these services seamlessly
and automatically for all exhibitors shipping
with OCS.
We will store all exhibitors’ materials
in our overseas stations and deliver them
on instruction from IIE, direct to the fair
venue.
Complete shipping instructions will be emailed
to all registered participants.
You can always contact OCS at fairs@shipOCS.com
or by calling toll-free in the U.S. 1-877-2222-OCS.
Note: for participants NOT using OCS.
If you decide to use another carrier to
ship directly overseas, your ship-to address
will be the OCS agency address in each destination
country. IIE has requested that OCS in each
Fair city receive this type of “direct”
freight.
After you register for the fair and complete
the proper OCS forms, we will send you instructions
on where to send boxes in each city, and
what the charges will be.
Please
do NOT ship any materials to the offices
of IIE or the fair organizers.
It will be the responsibility of your carrier
to deliver your materials “door-to-door”
overseas to OCS.
Please make sure your carrier is able to
clear customs in the countries you ship
to, and make sure they can take care of
duty and taxes for you. Please do NOT ship
your materials as “cargo” or “door-to-airport”,
because these services generally do NOT
include customs clearance. Neither OCS nor
IIE will be able to assist if your packages
are delayed in customs or undeliverable
due to improper labeling.
The
organizers of the fairs in the different
cities, in cooperation with corporate sponsors,
publish a guide called Study America,
which is distributed free of charge to all
those who attend. It provides a brief overview
of the admissions process at American universities
and colleges, as well as basic information
about the institutions participating in
the fair, including majors offered, fees
and expenses, and application requirements.
Advertising
in the Study America is open to all regionally
accredited two-year, four-year, and graduate
institutions in the United States, whether
or not they are participating in the fair(s).
For
schools that do attend, advertising in the
take-home guide reinforces your presence
at the fair and maintains your visibility
throughout the year. Those who do not participate
in the fairs can use advertising to inform
fairgoers about educational opportunities
available on your campus.
Study American
Readership All fairgoers receives a
free copy of the Study America fair guide.
Last year, more than 10,000 students and
parents attended IIE's fairs in Asia, which
attract both prospective undergraduate and
graduate students. Students seek information
about nearly every field of study, but the
most popular subjects are business and management,
engineering, computer sciences, and the
basic sciences. For more information on
fair attendance. Please Click here.
Copies
of Study America remaining after the fairs
are distributed free of charge at IIE offices
and other EducationUSA advising
centers.
Advertising Rates
Fair
Guide Version
Half
Page
Full
Page
Hong
Kong, Shenzhen & Shanghai
$550
(Mono)
$750
(Mono)
New
Delhi
$400
(Mono)
$500
(Mono)
Mumbai
$400
(Mono)
$500
(Mono)
Jakarta
$400
(Mono)
$500
(Mono)
Ho
Chi Minh City & Hanoi
$500
(Mono)
$700
(Mono)
Bangkok
$450
(Mono)
$600
(Mono)
Nagoya
& Tokyo*
[The Study in the USA Guidebook
2009 (Japan edition)]
* Study America
2009 (Japan edition) will be published by
the Japanese publisher Keibunsha in collaboration
with the US Embassy in Japan, the Fulbright
Office in Japan and the Institute of International
Education. At least 25,000 copies will be
delivered to 350 high schools and 150 junior
colleges, 200 universities and 60 municipal
government offices. Click here
for more information. Advertising fees include
Japanese translation services.
For all versions EXCEPT the
Japan version:
For Japan version:
Artwork must be submitted in CD-Rom or via e-mail.
Data
format must be in one of the
following:
Adobe PageMaker
6.5C
Adobe PhotoShop
6.0 or higher (300 dpi)
Adobe Illustrator
9
EPS
Artwork must be submitted via CD-ROM or e-mail.
Data
format must be in one of the
following:
Macintosh
Illustrator (version 8.0 or
10.0)
EPS
PDF
Advertisement Sizes
For
all versions EXCEPT the Japan version:
For
Japan version:
Half
Page Mono
[Size/W150mm x D110mm]
Full Page Mono
[Size/W181mm x D257mm]
Half
Page Mono
[Size/W150mm xD110mm]
Full Page Mono
[Size/W150mm x D220mm]
Full Page Color
[Size/W181mm x D257mm]
2 Page Spread Mono
[Size/W330mm x D220mm]
2 Page Spread Color
[Size/W362mm x D257mm]
Artwork Specifications
For
all versions EXCEPT the Japan version:
For
Japan version:
Artwork
must be submitted in CD-Rom or via
e-mail. Data format must be in one
of the following:
-
Adobe
PageMaker 6.5C
-
Adobe
PhotoShop 6.0 or higher
(300 dpi)
-
Adobe
Illustrator 9
-
EPS
Artwork
must be submitted via CD-ROM or
e-mail. Data format must be in one
of the following:
-
Macintosh Illustrator (version
8.0 or 10.0)
-
EPS
-
PDF
Advertising Order Form, Artwork, and Payment
Submission Deadline
Advertising
Order Form and Payment Deadline: July
31, 2008
The
organizers of the fairs in the different
cities, in cooperation with corporate sponsors,
publish a guide called Study America,
which is distributed free of charge to all
those who attend. It provides a brief overview
of the admissions process at American universities
and colleges, as well as basic information
about the institutions participating in
the fair, including majors offered, fees
and expenses, and application requirements.
Only institutions
that register and return the Institutional
Profile by the priority deadline will have
their profile included in the fair guide.
Free
School Profile Inclusion
60 days + before fair starts: 70% refund
30-59 days before fair starts: 50% refund
0-29 days before fair starts: No refund
If payment has not been made at the time of cancellation, IIE will bill institutions based on this refund policy.